Search Results for audience needs

To corporate or not co-operate?

There is little that depresses me more at a meeting than a poor presentation, save for a poor presentation awash with corporate logos. The (poor) argument for their use on every slide…

Einstein

This applies to your story (p1)This applies to your supporting media (p2)This applies to your delivery (p3)If you consider the arc of the story first (please do) then instead of…

You’ve got 3 seconds…

Nancy Duarte (amongst others) suggests in her meisterwerk “Resonate” that a slide/image needs to be understood in under 3 seconds or the audience will have to turn its attention from…

Once upon a time…

…there was a girl, she got married.Not really a page turner, is it? Unlikely to hold the attention for very long, sell many books or be a particularly exciting screenplay.…