{"id":2277,"date":"2025-04-03T20:03:20","date_gmt":"2025-04-03T20:03:20","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/?page_id=2277"},"modified":"2026-04-09T08:06:43","modified_gmt":"2026-04-09T08:06:43","slug":"p1","status":"publish","type":"page","link":"https:\/\/ffolliet.com\/staging\/p1\/","title":{"rendered":"p1"},"content":{"rendered":"<div data-block=\"hook:2543\" class=\"alignfull\"><article id=\"post-2543\" class=\"post-2543\"><div class=\"entry-content is-layout-constrained\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-08f4167\" data-block-id=\"08f4167\"><style>.stk-08f4167 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}@media screen and (max-width:999px){.stk-08f4167 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;}}@media screen and (max-width:689px){.stk-08f4167 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-08f4167-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51059fb stk-block-background\" data-v=\"4\" data-block-id=\"51059fb\"><style>.stk-51059fb {background-color:var(--theme-palette-color-5, #E9EBEC) !important;}.stk-51059fb:before{background-color:var(--theme-palette-color-5, #E9EBEC) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51059fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-51059fb-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7035eaf\" id=\"p-1\" data-block-id=\"7035eaf\"><h2 class=\"stk-block-heading__text\">p1<\/h2><\/div>\n\n\n\n<p>p1 is the basis of the presentation. It is the data, the story, the message that the presenter wishes to deliver to the audience. This section covers blog posts that address any part of the construction of p1; taking the \u201cwhat\u201d of the data and&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/so-what\/\">converting it into a \u201cso what\u201d<\/a>&nbsp;for the particular audience. In particular, this covers&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/?s=audience+needs&amp;searchsubmit=U\">audience needs<\/a>, the value of&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/a-single-message\/\">a single, identifiable message<\/a>, an<a href=\"https:\/\/ffolliet.com\/staging\/elevator-pitch\/\">&nbsp;elevator pitch<\/a>, the<a href=\"https:\/\/ffolliet.com\/staging\/the-arc-of-a-story\/\">&nbsp;arc of the story<\/a>&nbsp;and development of&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/sparklines\/\">sparklines<\/a>.<\/p>\n\n\n\n<p>The cornerstone articles&nbsp;on p1 are below but please surf through the links to gain a deeper understanding of why p1 (the story) is the basis of your presentation and must be the starting point in construction.<\/p>\n\n\n\n<p>1.<a href=\"https:\/\/ffolliet.com\/staging\/hysteron-proteron\/\">Hysteron proteron<\/a>&nbsp;\u2013 the place to start with a presentation is the message.<\/p>\n\n\n\n<p>2. It is not acceptable or valuable to&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/just-talk\/\">just talk<\/a>, you must have a message.<\/p>\n\n\n\n<p>3. The<a href=\"https:\/\/ffolliet.com\/staging\/covering-the-reichstag\/\">&nbsp;aim and objective<\/a>&nbsp;of a presentation are not the same thing.<\/p>\n\n\n\n<p>4. The best presentations are&nbsp;<a href=\"https:\/\/ffolliet.com\/staging\/plan-analogue\/\">planned analog<\/a>. Shut the laptop and be creative.<\/p>\n\n\n\n<p>5. Consider principally<a href=\"https:\/\/ffolliet.com\/staging\/why-are-you-presenting\/\">&nbsp;\u201cwhy\u201d you are presenting<\/a>, not what to present.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/article><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-057e88d\" id=\"p-1-posts\" data-block-id=\"057e88d\"><h2 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">p1 posts<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk--hide-mobile stk-block stk-c80a3a9\" data-block-id=\"c80a3a9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c80a3a9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3b3b9cf\" data-v=\"4\" data-block-id=\"3b3b9cf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3b3b9cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3b3b9cf-inner-blocks\"><div class=\"ct-posts-shortcode\" data-prefix=\"blog\"><div class=\"entries\" data-archive=\"default\" data-layout=\"simple\" data-cards=\"boxed\"><article class=\"entry-card post-2510 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/your-message\/\" aria-label=\"Your message\"><img decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/06\/message.avif\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/your-message\/\" rel=\"bookmark\">Your message<\/a><\/h2><div class=\"entry-excerpt\"><p>Your message should identify the objective of the presentation. It is from your message that the audience will reconstruct the details of the presentation and may change their behaviour towards...<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2025-06-20T17:47:42+00:00\">June 20, 2025<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-2296 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/one-change\/\" aria-label=\"One change\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring-768x432.webp 768w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring-300x169.webp 300w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring-1024x576.webp 1024w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring-1536x864.webp 1536w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring.webp 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/one-change\/\" rel=\"bookmark\">One change<\/a><\/h2><div class=\"entry-excerpt\"><p>One change to change your presentations, forever. One change to engage every audience you present to. One change to set you as an inspiration to everyone who seeks to improve\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2025-05-12T22:51:36+00:00\">May 12, 2025<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-2188 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 category-story\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/\" aria-label=\"Freytag\u2019s Pyramid\"><img decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1-768x430.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1-768x430.jpg 768w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1-300x168.jpg 300w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1-1024x573.jpg 1024w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg 1120w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/\" rel=\"bookmark\">Freytag\u2019s Pyramid<\/a><\/h2><div class=\"entry-excerpt\"><p>Freytag\u2019s Pyramid: Transform Your Presentation Into a Story How do you ensure your presentation doesn\u2019t just inform but also engages and inspires your audience? One,effective tools for achieving this is\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2025-03-06T11:52:13+00:00\">March 6, 2025<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a>, <a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/story\/\" rel=\"tag\" class=\"ct-term-20\">story<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-2178 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/total-recall\/\" aria-label=\"Total recall\"><img decoding=\"async\" width=\"768\" height=\"1140\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall-768x1140.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall-768x1140.jpg 768w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall-202x300.jpg 202w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall-690x1024.jpg 690w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/total-recall\/\" rel=\"bookmark\">Total recall<\/a><\/h2><div class=\"entry-excerpt\"><p>Are Your Medical Presentations Stuck in Recall Mode? Most medical presentations never move beyond the lowest level of learning. They flood audiences with facts, demand memorization, and hope something sticks.\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2025-03-03T15:10:14+00:00\">March 3, 2025<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-2048 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 tag-engagement\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/how-to-engage-online-audiences\/\" aria-label=\"How to engage online audiences\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How to engage online audiences\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences-768x512.webp 768w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences-300x200.webp 300w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences-1024x683.webp 1024w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences.webp 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/how-to-engage-online-audiences\/\" rel=\"bookmark\">How to engage online audiences<\/a><\/h2><div class=\"entry-excerpt\"><p>How to engage online audiences is a real challenge. There are a multiplicity of distractions and the audience has learned, very quickly, that the majority of online presentations are worse\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2022-01-24T09:54:00+00:00\">January 24, 2022<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-1792 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 category-story\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/advocacy-needs-more-than-numbers\/\" aria-label=\"Advocacy needs more than numbers\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2020\/02\/D633A6F0-7E7E-413B-AE0E-8A0B8EDDF342.jpeg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"advocacy requires more than numbers\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2020\/02\/D633A6F0-7E7E-413B-AE0E-8A0B8EDDF342.jpeg 640w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2020\/02\/D633A6F0-7E7E-413B-AE0E-8A0B8EDDF342-300x225.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/advocacy-needs-more-than-numbers\/\" rel=\"bookmark\">Advocacy needs more than numbers<\/a><\/h2><div class=\"entry-excerpt\"><p>The story of Ignaz Semmelweiss should be encouragement to many presenters that advocacy needs more than numbers to persuade audiences. Data alone, despite the underlying belief of many audiences, is\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2020-02-10T07:45:36+00:00\">February 10, 2020<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a>, <a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/story\/\" rel=\"tag\" class=\"ct-term-20\">story<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-1693 post type-post status-publish format-standard has-post-thumbnail hentry category-story tag-three-obstacles\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/three-obstacles\/\" aria-label=\"Three obstacles\"><img decoding=\"async\" width=\"768\" height=\"510\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/08\/three-standing-stones-768x510.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"three obstacles\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/08\/three-standing-stones-768x510.jpg 768w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/08\/three-standing-stones-300x199.jpg 300w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/08\/three-standing-stones.jpg 950w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/three-obstacles\/\" rel=\"bookmark\">Three obstacles<\/a><\/h2><div class=\"entry-excerpt\"><p>A useful tool in preparing a presentation is to consider the principal three obstacles an audience may have to accept the intended message. A great presentation has a single message\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2019-08-25T16:21:52+00:00\">August 25, 2019<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/story\/\" rel=\"tag\" class=\"ct-term-20\">story<\/a><\/li><\/ul><\/div><\/article><article class=\"entry-card post-1603 post type-post status-publish format-standard has-post-thumbnail hentry category-p-cubed category-p1\" ><a class=\"ct-media-container boundless-image\" href=\"https:\/\/ffolliet.com\/staging\/message-not-story\/\" aria-label=\"Message not story\"><img decoding=\"async\" width=\"660\" height=\"371\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/02\/message.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/02\/message.jpg 660w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/02\/message-300x169.jpg 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" itemprop=\"image\" style=\"aspect-ratio: 4\/3;\" \/><\/a><div class=\"card-content\"><h2 class=\"entry-title\"><a href=\"https:\/\/ffolliet.com\/staging\/message-not-story\/\" rel=\"bookmark\">Message not story<\/a><\/h2><div class=\"entry-excerpt\"><p>Message not story is the basis of a good presentation. We must communicate effectively with our audience and leave them with a message regarding the information delivered not simply a\u2026<\/p>\n<\/div><ul class=\"entry-meta\" data-type=\"simple:slash\" data-id=\"meta_2\" ><li class=\"meta-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\"><a class=\"ct-meta-element-author\" href=\"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/\" title=\"Posts by ffolliet\" rel=\"author\" itemprop=\"url\"><span itemprop=\"name\">ffolliet<\/span><\/a><\/li><li class=\"meta-date\" itemprop=\"datePublished\"><time class=\"ct-meta-element-date\" datetime=\"2019-02-18T13:10:30+00:00\">February 18, 2019<\/time><\/li><li class=\"meta-categories\" data-type=\"simple\"><a href=\"https:\/\/ffolliet.com\/staging\/category\/p-cubed\/\" rel=\"tag\" class=\"ct-term-9\">p cubed<\/a>, <a href=\"https:\/\/ffolliet.com\/staging\/category\/p1\/\" rel=\"tag\" class=\"ct-term-6\">p1<\/a><\/li><\/ul><\/div><\/article><\/div>\n\t\t<nav class=\"ct-pagination\" data-pagination=\"simple\"  >\n\t\t\t<div class=\"ct-hidden-sm\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/page\/2\/\">2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/page\/3\/\">3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/page\/4\/\">4<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/page\/13\/\">13<\/a><\/div><a class=\"next page-numbers\" rel=\"next\" href=\"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/page\/2\/\">Next <svg width=\"9px\" height=\"9px\" viewBox=\"0 0 15 15\" fill=\"currentColor\"><path d=\"M4.1,15c0.2,0,0.4-0.1,0.6-0.2L11.4,8c0.3-0.3,0.3-0.8,0-1.1L4.8,0.2C4.5-0.1,4-0.1,3.7,0.2C3.4,0.5,3.4,1,3.7,1.3l6.1,6.1l-6.2,6.2c-0.3,0.3-0.3,0.8,0,1.1C3.7,14.9,3.9,15,4.1,15z\"\/><\/svg><\/a>\n\t\t\t\n\t\t<\/nav><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk--hide-desktop stk--hide-tablet stk-block stk-983244b\" data-block-id=\"983244b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-983244b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-83c7481\" data-v=\"4\" data-block-id=\"83c7481\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-83c7481-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-83c7481-inner-blocks\">\n<div class=\"wp-block-query is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"wp-block-post-template is-content-justification-left is-layout-constrained wp-container-core-post-template-is-layout-c8d8736a wp-block-post-template-is-layout-constrained\"><li class=\"wp-block-post post-2510 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9bf5950 stk-block-background stk--has-background-overlay\" data-block-id=\"9bf5950\"><style>.stk-9bf5950 {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-9bf5950:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-9bf5950 {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/06\/message.avif) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-9bf5950:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9bf5950-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5a8d5b2\" data-v=\"4\" data-block-id=\"5a8d5b2\"><style>@media screen and (max-width:689px){.stk-5a8d5b2 {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5a8d5b2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5a8d5b2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ba20975\" data-block-id=\"ba20975\"><style>.stk-ba20975 .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-ba20975 {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-ba20975 .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Your message<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-29f646c\" data-block-id=\"29f646c\"><style>.stk-29f646c .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-29f646c {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-29f646c .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Your message should identify the objective of the&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/your-message\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2296 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-lhwuiod stk-block-background stk--has-background-overlay\" data-block-id=\"lhwuiod\"><style>.stk-lhwuiod {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-lhwuiod:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-lhwuiod {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/04\/one-ring.webp) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-lhwuiod:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-lhwuiod-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0ewam52\" data-v=\"4\" data-block-id=\"0ewam52\"><style>@media screen and (max-width:689px){.stk-0ewam52 {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0ewam52-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0ewam52-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-l4nrtxz\" data-block-id=\"l4nrtxz\"><style>.stk-l4nrtxz .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-l4nrtxz {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-l4nrtxz .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">One change<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f6j29h8\" data-block-id=\"f6j29h8\"><style>.stk-f6j29h8 .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-f6j29h8 {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-f6j29h8 .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">One change to change your presentations, forever. One&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/one-change\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2188 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 category-story\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-pxrvi4i stk-block-background stk--has-background-overlay\" data-block-id=\"pxrvi4i\"><style>.stk-pxrvi4i {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-pxrvi4i:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-pxrvi4i {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-pxrvi4i:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-pxrvi4i-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ag1ol6j\" data-v=\"4\" data-block-id=\"ag1ol6j\"><style>@media screen and (max-width:689px){.stk-ag1ol6j {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ag1ol6j-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ag1ol6j-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ju44dzt\" data-block-id=\"ju44dzt\"><style>.stk-ju44dzt .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-ju44dzt {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-ju44dzt .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Freytag\u2019s Pyramid<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94d8rs0\" data-block-id=\"94d8rs0\"><style>.stk-94d8rs0 .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-94d8rs0 {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-94d8rs0 .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Freytag\u2019s Pyramid: Transform Your Presentation Into a Story&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2178 post type-post status-publish format-standard has-post-thumbnail hentry category-p1\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-vcrp4v7 stk-block-background stk--has-background-overlay\" data-block-id=\"vcrp4v7\"><style>.stk-vcrp4v7 {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-vcrp4v7:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-vcrp4v7 {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/total-recall.jpg) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-vcrp4v7:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-vcrp4v7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-xsrg401\" data-v=\"4\" data-block-id=\"xsrg401\"><style>@media screen and (max-width:689px){.stk-xsrg401 {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-xsrg401-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-xsrg401-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-tq7j85a\" data-block-id=\"tq7j85a\"><style>.stk-tq7j85a .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-tq7j85a {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-tq7j85a .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Total recall<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-pc9s0qt\" data-block-id=\"pc9s0qt\"><style>.stk-pc9s0qt .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-pc9s0qt {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-pc9s0qt .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Are Your Medical Presentations Stuck in Recall Mode?&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/total-recall\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2048 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 tag-engagement\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6okmqpl stk-block-background stk--has-background-overlay\" data-block-id=\"6okmqpl\"><style>.stk-6okmqpl {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-6okmqpl:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-6okmqpl {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2022\/01\/How-to-engage-online-audiences.webp) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-6okmqpl:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6okmqpl-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-y5w2eig\" data-v=\"4\" data-block-id=\"y5w2eig\"><style>@media screen and (max-width:689px){.stk-y5w2eig {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-y5w2eig-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-y5w2eig-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4xvuvo0\" data-block-id=\"4xvuvo0\"><style>.stk-4xvuvo0 .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-4xvuvo0 {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-4xvuvo0 .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">How to engage online audiences<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ob8jzgx\" data-block-id=\"ob8jzgx\"><style>.stk-ob8jzgx .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-ob8jzgx {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-ob8jzgx .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">How to engage online audiences is a real&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/how-to-engage-online-audiences\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1792 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 category-story\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6dsx1q2 stk-block-background stk--has-background-overlay\" data-block-id=\"6dsx1q2\"><style>.stk-6dsx1q2 {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-6dsx1q2:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-6dsx1q2 {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2020\/02\/D633A6F0-7E7E-413B-AE0E-8A0B8EDDF342.jpeg) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-6dsx1q2:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6dsx1q2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dz1q1oy\" data-v=\"4\" data-block-id=\"dz1q1oy\"><style>@media screen and (max-width:689px){.stk-dz1q1oy {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dz1q1oy-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dz1q1oy-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cx4xwry\" data-block-id=\"cx4xwry\"><style>.stk-cx4xwry .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-cx4xwry {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-cx4xwry .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Advocacy needs more than numbers<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5wye6n5\" data-block-id=\"5wye6n5\"><style>.stk-5wye6n5 .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-5wye6n5 {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-5wye6n5 .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">The story of Ignaz Semmelweiss should be encouragement&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/advocacy-needs-more-than-numbers\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1603 post type-post status-publish format-standard has-post-thumbnail hentry category-p-cubed category-p1\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-aden8jt stk-block-background stk--has-background-overlay\" data-block-id=\"aden8jt\"><style>.stk-aden8jt {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-aden8jt:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-aden8jt {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/02\/message.jpg) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-aden8jt:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-aden8jt-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2qnoalx\" data-v=\"4\" data-block-id=\"2qnoalx\"><style>@media screen and (max-width:689px){.stk-2qnoalx {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2qnoalx-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2qnoalx-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9mebzrh\" data-block-id=\"9mebzrh\"><style>.stk-9mebzrh .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-9mebzrh {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-9mebzrh .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Message not story<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-qc8ly9w\" data-block-id=\"qc8ly9w\"><style>.stk-qc8ly9w .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-qc8ly9w {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-qc8ly9w .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Message not story is the basis of a&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/message-not-story\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1374 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 tag-lists\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-pn1i80z stk-block-background stk--has-background-overlay\" data-block-id=\"pn1i80z\"><style>.stk-pn1i80z {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-pn1i80z:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-pn1i80z {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2018\/01\/sat-nav.png) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-pn1i80z:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-pn1i80z-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5eh3w9d\" data-v=\"4\" data-block-id=\"5eh3w9d\"><style>@media screen and (max-width:689px){.stk-5eh3w9d {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5eh3w9d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5eh3w9d-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-l2gwzmh\" data-block-id=\"l2gwzmh\"><style>.stk-l2gwzmh .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-l2gwzmh {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-l2gwzmh .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">listing facts<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c3df5i9\" data-block-id=\"c3df5i9\"><style>.stk-c3df5i9 .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-c3df5i9 {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-c3df5i9 .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Listing facts is the basis of most presentations&#8230;.<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/listing-facts\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1289 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 tag-acronyms tag-structure tag-three\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2orkm85 stk-block-background stk--has-background-overlay\" data-block-id=\"2orkm85\"><style>.stk-2orkm85 {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-2orkm85:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-2orkm85 {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2017\/12\/3-steps.png) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-2orkm85:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2orkm85-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5a68ms9\" data-v=\"4\" data-block-id=\"5a68ms9\"><style>@media screen and (max-width:689px){.stk-5a68ms9 {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5a68ms9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5a68ms9-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-pays5rx\" data-block-id=\"pays5rx\"><style>.stk-pays5rx .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-pays5rx {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-pays5rx .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Structure helps retention<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-zdw0fqo\" data-block-id=\"zdw0fqo\"><style>.stk-zdw0fqo .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-zdw0fqo {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-zdw0fqo .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Structure helps retention of a message. A presentation&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/structure-helps-retention\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-1332 post type-post status-publish format-standard has-post-thumbnail hentry category-p1 tag-take-home-message\">\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4e245hi stk-block-background stk--has-background-overlay\" data-block-id=\"4e245hi\"><style>.stk-4e245hi {background-color:transparent !important;border-style:solid !important;border-color:var(--theme-palette-color-2, #fd7c47) !important;}.stk-4e245hi:before{opacity:0.8 !important;mix-blend-mode:normal !important;background-image:linear-gradient(0deg,rgb(0,0,0) 10%,rgba(0,0,0,0) 46%,rgba(255,255,255,0) 100%) !important;}@media screen and (max-width:689px){.stk-4e245hi {background-image:url(https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2017\/12\/Screen-Shot-2017-12-16-at-11.46.28.png) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;transform:scale(1) !important;}.stk-4e245hi:hover{transform:scale(1.03) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4e245hi-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bgr4ig7\" data-v=\"4\" data-block-id=\"bgr4ig7\"><style>@media screen and (max-width:689px){.stk-bgr4ig7 {padding-top:250px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bgr4ig7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bgr4ig7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0pwjft6\" data-block-id=\"0pwjft6\"><style>.stk-0pwjft6 .stk-block-text__text{color:#ffffff !important;line-height:1.1em !important;font-weight:700 !important;}@media screen and (max-width:689px){.stk-0pwjft6 {align-items:flex-end !important;display:flex !important;bottom:20px !important;left:20px !important;position:absolute !important;}.stk-0pwjft6 .stk-block-text__text{font-size:22px !important;line-height:1.1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">Take home message<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-gfh2m30\" data-block-id=\"gfh2m30\"><style>.stk-gfh2m30 .stk-block-text__text{color:#ffffff !important;font-family:SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace !important;}@media screen and (max-width:689px){.stk-gfh2m30 {bottom:10px !important;left:20px !important;position:absolute !important;}.stk-gfh2m30 .stk-block-text__text{font-size:8px !important;line-height:1em !important;}}<\/style><p class=\"stk-block-text__text has-text-color\">A take home message can only be one&#8230;<\/p><\/div>\n<\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/ffolliet.com\/staging\/take-home-message\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-content-justification-center is-nowrap is-layout-flex wp-container-core-query-pagination-is-layout-23441af8 wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n\n\n<a href=\"\/staging\/wp-json\/wp\/v2\/pages\/2277?query-25-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>p1 posts<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2277","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_structure_type":"default","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6},"has_hero_section":"disabled","hero_elements":[{"id":"custom_title","enabled":false,"heading_tag":"h1","title":"Home","__id":"lfP-auLPbR_c-PEo1CE36"},{"id":"custom_description","enabled":false,"description_visibility":{"desktop":true,"tablet":true,"mobile":false},"__id":"PT61FOKhohLroG2epkBw7"},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, Y"},{"id":"updated_date","enabled":false,"label":"On","date_format_source":"default","date_format":"M j, Y"},{"id":"categories","enabled":false,"label":"In","style":"simple"},{"id":"comments","enabled":true}],"page_meta_elements":{"joined":true,"articles_count":true,"comments":true},"__id":"TOyJhmbrIhRCiXO7JDIQG"},{"id":"breadcrumbs","enabled":false,"__id":"I70hVCeHpf_yYI0f_JYo7"},{"id":"content-block","enabled":false,"__id":"jusDC4TVJ0znkm_3GltC3"}],"hero_section":"type-1","content_style_source":"inherit","vertical_spacing_source":"inherit","content_area_spacing":"both"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>p1 - p cubed presentations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/p1\/\" \/>\n<link rel=\"next\" href=\"https:\/\/ffolliet.com\/staging\/p1\/2277?query-25-page=2\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"p1 - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"p1 posts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ffolliet.com\/staging\/p1\/\" \/>\n<meta property=\"og:site_name\" content=\"p cubed presentations\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T08:06:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/p1\\\/\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/p1\\\/\",\"name\":\"p1 - p cubed presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\"},\"datePublished\":\"2025-04-03T20:03:20+00:00\",\"dateModified\":\"2026-04-09T08:06:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/p1\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/p1\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/p1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"p1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\",\"name\":\"p cubed presentations\",\"description\":\"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).\",\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\",\"name\":\"ffolliet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"width\":512,\"height\":512,\"caption\":\"ffolliet\"},\"logo\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\"},\"description\":\"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\\\/\\\/www.youtube.com\\\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.\",\"sameAs\":[\"https:\\\/\\\/ffolliet.com\\\/staging\",\"https:\\\/\\\/x.com\\\/ffolliet\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"p1 - p cubed presentations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ffolliet.com\/staging\/p1\/","next":"https:\/\/ffolliet.com\/staging\/p1\/2277?query-25-page=2","og_locale":"en_GB","og_type":"article","og_title":"p1 - p cubed presentations","og_description":"p1 posts","og_url":"https:\/\/ffolliet.com\/staging\/p1\/","og_site_name":"p cubed presentations","article_modified_time":"2026-04-09T08:06:43+00:00","twitter_card":"summary_large_image","twitter_site":"@ffolliet","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ffolliet.com\/staging\/p1\/","url":"https:\/\/ffolliet.com\/staging\/p1\/","name":"p1 - p cubed presentations","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/#website"},"datePublished":"2025-04-03T20:03:20+00:00","dateModified":"2026-04-09T08:06:43+00:00","breadcrumb":{"@id":"https:\/\/ffolliet.com\/staging\/p1\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ffolliet.com\/staging\/p1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ffolliet.com\/staging\/p1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ffolliet.com\/staging\/"},{"@type":"ListItem","position":2,"name":"p1"}]},{"@type":"WebSite","@id":"https:\/\/ffolliet.com\/staging\/#website","url":"https:\/\/ffolliet.com\/staging\/","name":"p cubed presentations","description":"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).","publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ffolliet.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56","name":"ffolliet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","width":512,"height":512,"caption":"ffolliet"},"logo":{"@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp"},"description":"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\/\/www.youtube.com\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.","sameAs":["https:\/\/ffolliet.com\/staging","https:\/\/x.com\/ffolliet"]}]}},"_links":{"self":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":27,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/revisions"}],"predecessor-version":[{"id":3823,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/pages\/2277\/revisions\/3823"}],"wp:attachment":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media?parent=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}