{"id":113,"date":"2014-12-02T17:16:00","date_gmt":"2014-12-02T17:16:00","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/2014\/12\/02\/presentations-fail-because-even-more-science\/"},"modified":"2017-07-20T11:02:38","modified_gmt":"2017-07-20T11:02:38","slug":"presentations-fail-because-even-more-science","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/presentations-fail-because-even-more-science\/","title":{"rendered":"Presentations fail because even more science."},"content":{"rendered":"<p><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">You don&#8217;t even read the slides you are reading. Part of your brain soon recognises that it isn&#8217;t possible to read a whole slide and that the important information is contained in the title. The bigger bulletpoints contain something of value with the least important information at the bottom. Consequently we scan a slide looking for the important data. This is known as F-scanning. <a href=\"http:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">Scientific studies<\/a> using eye tracking devices reveal how this occurs. The end result is that not all the data is read.<\/span><br \/><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/media.nngroup.com\/media\/editor\/alertbox\/f_reading_pattern_eyetracking.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/media.nngroup.com\/media\/editor\/alertbox\/f_reading_pattern_eyetracking.jpg\" height=\"296\" width=\"640\" \/><\/span><\/a><\/div>\n<p><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">The science shows that even all the effort put into reading and not listening goes to waste as not all the information is &#8220;downloaded&#8221;. Presentations fail because science.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t even read the slides you are reading. Part of your brain soon recognises that it isn&#8217;t possible to read a whole slide and that the important information is contained in the title. The bigger bulletpoints contain something of value with the least important information at the bottom. Consequently we scan a slide looking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[276],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-of-fail","tag-science-of-fail"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentations fail because even more science. - p cubed presentations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/presentations-fail-because-even-more-science\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentations fail because even more science. - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"You don&#8217;t even read the slides you are reading. Part of your brain soon recognises that it isn&#8217;t possible to read a whole slide and that the important information is contained in the title. The bigger bulletpoints contain something of value with the least important information at the bottom. 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