{"id":116,"date":"2014-11-28T13:24:00","date_gmt":"2014-11-28T13:24:00","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/2014\/11\/28\/presentations-fail-because-science\/"},"modified":"2017-07-20T10:23:20","modified_gmt":"2017-07-20T10:23:20","slug":"presentations-fail-because-science","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/presentations-fail-because-science\/","title":{"rendered":"Presentations fail because science"},"content":{"rendered":"<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\">There is a feeling that this improved approach to presentation is principally about style. No, it is principally about science. The reason that the majority of presentations fail is because, by their construction and delivery, they break well established scientific principles of human communication.<\/span><\/span><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\">The first and simplest of these is described as cognitive load. That is the inability of the brain to do many things at the same time. The majority of presentations are text based and a literate human can only make sense of text by reading. If you see text, you will read it. Intriguingly, even once you have read it you will keep returning to read it again.&nbsp;<\/span><\/span><br \/><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\"><br \/><\/span><\/span><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\">Listening whilst reading is a challenge, particularly as the audience can read faster than a presenter can speak. Consequently, the listening will be to different words than are being read. If one then attempts to write, whilst listening and reading, it is clear that efficiency of all of these tasks is falling. Worst of all, this leaves no space to think. The brain choses to concentrate on one task and we&nbsp;<\/span><\/span><span style=\"font-family: 'Trebuchet MS', sans-serif; font-size: large; line-height: 25.1428470611572px;\">default to reading.<\/span><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\">Consider, if you are studying, would you do this and carry on a conversation or watch tv? If you are asking for directions and writing them down, do you discuss the restaurant you are trying to find or concentrate on the task? If you are following complex instructions, do you ever turn down background music? If something challenging is going on, don\u2019t you ask for quiet?<\/span><\/span><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\">Our brain may be complex but we can\u2019t read, listen, write and think all at the same time. The reasons many presentations fail is because science.<\/span><\/span><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\"><br clear=\"none\" \/><\/span><\/span><\/div>\n<div style=\"border: 0px; color: #373737; font-family: gotham, Helvetica, Arial, 'Droid Sans', sans-serif; line-height: 21.9999923706055px; margin-bottom: 0.714285em; padding: 0px;\"><span data-mce-style=\"font-family: 'Trebuchet MS','sans-serif';\" style=\"font-family: 'Trebuchet MS', sans-serif; line-height: 1.571428em;\"><span style=\"font-size: large;\"><img decoding=\"async\" alt=\"\" class=\"en-media\" data-mce-src=\"https:\/\/www.evernote.com\/shard\/s4\/res\/e4d48ee4-81ca-46f2-aa6e-e876b1457b64.jpg\" name=\"e4d48ee4-81ca-46f2-aa6e-e876b1457b64\" src=\"https:\/\/www.evernote.com\/shard\/s4\/res\/e4d48ee4-81ca-46f2-aa6e-e876b1457b64.jpg\" style=\"border: 0px; height: auto; margin: 0px 0px 1.286em; max-width: 100%; padding: 0px;\" \/><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is a feeling that this improved approach to presentation is principally about style. No, it is principally about science. The reason that the majority of presentations fail is because, by their construction and delivery, they break well established scientific principles of human communication. The first and simplest of these is described as cognitive load. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[265],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-cubed","tag-p-cubed"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentations fail because science - p cubed presentations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/presentations-fail-because-science\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentations fail because science - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"There is a feeling that this improved approach to presentation is principally about style. 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