{"id":1603,"date":"2019-02-18T13:10:30","date_gmt":"2019-02-18T13:10:30","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/?p=1603"},"modified":"2019-02-25T11:29:54","modified_gmt":"2019-02-25T11:29:54","slug":"message-not-story","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/message-not-story\/","title":{"rendered":"Message not story"},"content":{"rendered":"\n

Message not story is the basis of a good presentation. We must communicate effectively with our audience and leave them with a message regarding the information delivered not simply a story about it or, even worse, a list of facts. The p1 encapsulates the message to be delivered.<\/p>\n\n\n\n

\"message<\/figure>\n\n\n\n

I’m grateful to Gregor Prosen<\/a> for his comment on twitter clarifying the comment in the recent blogpost<\/a>. <\/p>\n\n\n\n

1\/2
In my humble opinion, this sentence is CRUCIAL distinction – it’s not about theatrality of “story” but message one wants to get across. That gets better received and retained, when packaged in “story”. “Learning goals”, I guess?
ping @ffolliet<\/a>https:\/\/t.co\/4ohWrzYxDA<\/a> pic.twitter.com\/n5qtPT3aUX<\/a>\u2014 gregor prosen (@gregorprosen) February 18, 2019<\/a><\/p><\/blockquote>\n\n\n\n

The p1 is not a story<\/a>, a “Once upon a time” but the totality of the message that the presenter want to deliver to the audience. This cannot be a list of facts<\/a> as they will not be retained by the audience but must contain facts as this is the basis of Bloom’s Taxonomy. It is not simply a story but may contain story as emotional connection to a message increases retention and engagement. The totality of the message must be complete <\/a>before considering the supportive media. The length of the message must be edited to 80% of the time allocated.<\/a><\/p>\n\n\n\n

Story as narrative has a place in presentation but must be careful constructed and its purpose or analogy explained. All effective presentations are a message, not all contain story. I’m grateful for the opportunity to refine my message and improve.<\/p>\n","protected":false},"excerpt":{"rendered":"

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