{"id":1736,"date":"2019-12-29T15:38:03","date_gmt":"2019-12-29T15:38:03","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/?p=1736"},"modified":"2026-04-03T12:59:05","modified_gmt":"2026-04-03T12:59:05","slug":"third-day-of-christmas","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/third-day-of-christmas\/","title":{"rendered":"On the third day of Christmas&#8230;"},"content":{"rendered":"\n<p>On the third day of Christmas&#8230;<\/p>\n\n\n\n<p>&#8230;my true love gave to me three key points.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/12\/three-300x225.jpg\" alt=\"third day of Christmas\" class=\"wp-image-1737\" srcset=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/12\/three-300x225.jpg 300w, https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2019\/12\/three.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>On the third day of Christmas my true love gave to me three key points. <a href=\"https:\/\/ffolliet.com\/staging\/structure-helps\/\">Structure in a presentation is essential<\/a> and three is a magic number. The best presentation ever <a href=\"https:\/\/ffolliet.com\/staging\/a-single-message\/\">should have one message<\/a>, supported by three key points.<\/p>\n\n\n\n<p>Structure in a presentation is essential. One of the major failings of the standard readingoutalistofbulletpoints is that even with the superfluous use of titles on slides the presentation becomes <a href=\"https:\/\/ffolliet.com\/staging\/information-not-knowledge\/\">a uniform blur of information<\/a>. This is not effective communication. Structure aids engagement, facilitates more effective delivery and ultimately retention of the message.<\/p>\n\n\n\n<p>It is unclear why three is such a magical number but is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rule_of_three_(writing)\">a most effective rhetorical device, the tricolon<\/a>. Think of many famous quotes and the structure of three is prominent. Two certainly aren&#8217;t enough, four are too many and whilst five works, it feels cumbersome. (Have a closer look at that sentence.) Three is perfect.<\/p>\n\n\n\n<p>The use, expansion and repetition of the three points within the key message is a most effective tool. &#8220;Paediatric trauma is different: the numbers are different, the outcome is different and so we should manage it differently.&#8221; The three can be aliteration, <a href=\"https:\/\/ffolliet.com\/staging\/three-obstacles\/\">obstacles<\/a> or even three stories unified around a theme. The best presentation doesn&#8217;t necessarily have three points, but it should. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the third day of Christmas&#8230; &#8230;my true love gave to me three key points. On the third day of Christmas my true love gave to me three key points. Structure in a presentation is essential and three is a magic number. The best presentation ever should have one message, supported by three key points. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[348],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-cubed","tag-days-of-christmas"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On the third day of Christmas... - p cubed presentations<\/title>\n<meta name=\"description\" content=\"Structure in a presentation is essential and three is a magic number. The best presentation should have one message, supported by three key points.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/third-day-of-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the third day of Christmas... - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"Structure in a presentation is essential and three is a magic number. 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