{"id":205,"date":"2013-04-17T12:14:00","date_gmt":"2013-04-17T12:14:00","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/2013\/04\/17\/why-does-good-design-work\/"},"modified":"2026-04-03T11:16:19","modified_gmt":"2026-04-03T11:16:19","slug":"why-does-good-design-work","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/","title":{"rendered":"Why does good design work?"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\">I have been struggling with the question of &#8220;Why does good design work?&#8221;<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\">All presentations (p2)&nbsp;<\/span><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\">are designed in that they didn&#8217;t just fall straight from the heavens.&nbsp;<\/span><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;\">Some work and some don&#8217;t. &nbsp;Those with bad design that&nbsp;<\/span><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;\">are cut and paste jobs straight from textbooks don&#8217;t work. Such people have little value in education or their audience.&nbsp;<\/span><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\">Those with good design do work but it isn&#8217;t clear why. It isn&#8217;t just&nbsp;because&nbsp;they are pretty to look at, although they are, it isn&#8217;t because they aren&#8217;t distracting, although they&#8217;re not, but because the p2&nbsp;<\/span><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large; text-align: justify;\">performs roles in increasing the understanding, adding to the story, mirroring the passion and accompanying the delivery such that<\/span><span style=\"font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;\">&nbsp;overall presentation&nbsp;<\/span><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large; text-align: justify;\">(p<\/span><span style=\"font-size: large;\"><sup style=\"font-family: 'Helvetica Neue',Arial,Helvetica,sans-serif; text-align: justify;\">3<\/sup><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;\">) would be limited without it. It works because it does work. It works because it does jobs.<\/span><\/span><\/div>\n<p><span style=\"font-size: large;\"><br \/><\/span><\/p>\n<div style=\"text-align: justify;\">\n<div style=\"clear: both; text-align: center;\"><span style=\"font-size: large;\"><a href=\"http:\/\/4.bp.blogspot.com\/-_BIA4tJzGzw\/UW68_wnv1UI\/AAAAAAAAAH4\/SxNYskHuON8\/s1600\/design.jpg\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2013\/04\/design.jpg\" height=\"160\" width=\"320\" \/><\/a><\/span><\/div>\n<p><span style=\"font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;\">What those jobs are and how well it does those jobs are once again deeply personal, affected by the interpretation of the audience and will vary. Understanding how good design works to perform those roles takes consideration, knowing a few design rules, trial and error, listening to feedback, reflection and being open to change. Surely it is an art? Probably. Rather than expecting perfection, if we at least consider that it has a role in our presentations, we have begun the artistic journey.<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have been struggling with the question of &#8220;Why does good design work?&#8221; All presentations (p2)&nbsp;are designed in that they didn&#8217;t just fall straight from the heavens.&nbsp;Some work and some don&#8217;t. &nbsp;Those with bad design that&nbsp;are cut and paste jobs straight from textbooks don&#8217;t work. Such people have little value in education or their audience.&nbsp;Those [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[281,265,246],"class_list":["post-205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-cubed","category-p2","tag-design","tag-p-cubed","tag-p2"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why does good design work? - p cubed presentations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why does good design work? - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"I have been struggling with the question of &#8220;Why does good design work?&#8221; All presentations (p2)&nbsp;are designed in that they didn&#8217;t just fall straight from the heavens.&nbsp;Some work and some don&#8217;t. &nbsp;Those with bad design that&nbsp;are cut and paste jobs straight from textbooks don&#8217;t work. Such people have little value in education or their audience.&nbsp;Those [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/\" \/>\n<meta property=\"og:site_name\" content=\"p cubed presentations\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-17T12:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T11:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/4.bp.blogspot.com\/-_BIA4tJzGzw\/UW68_wnv1UI\/AAAAAAAAAH4\/SxNYskHuON8\/s320\/design.jpg\" \/>\n<meta name=\"author\" content=\"ffolliet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:site\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ffolliet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/\"},\"author\":{\"name\":\"ffolliet\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"headline\":\"Why does good design work?\",\"datePublished\":\"2013-04-17T12:14:00+00:00\",\"dateModified\":\"2026-04-03T11:16:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/design.jpg\",\"keywords\":[\"design\",\"p cubed\",\"p2\"],\"articleSection\":[\"p cubed\",\"p2\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/\",\"name\":\"Why does good design work? - p cubed presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/design.jpg\",\"datePublished\":\"2013-04-17T12:14:00+00:00\",\"dateModified\":\"2026-04-03T11:16:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/design.jpg\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/design.jpg\",\"width\":320,\"height\":160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/why-does-good-design-work\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why does good design work?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\",\"name\":\"p cubed presentations\",\"description\":\"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).\",\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\",\"name\":\"ffolliet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"width\":512,\"height\":512,\"caption\":\"ffolliet\"},\"logo\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\"},\"description\":\"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\\\/\\\/www.youtube.com\\\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.\",\"sameAs\":[\"https:\\\/\\\/ffolliet.com\\\/staging\",\"https:\\\/\\\/x.com\\\/ffolliet\"],\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/author\\\/ffolli5_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why does good design work? - p cubed presentations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/","og_locale":"en_GB","og_type":"article","og_title":"Why does good design work? - p cubed presentations","og_description":"I have been struggling with the question of &#8220;Why does good design work?&#8221; All presentations (p2)&nbsp;are designed in that they didn&#8217;t just fall straight from the heavens.&nbsp;Some work and some don&#8217;t. &nbsp;Those with bad design that&nbsp;are cut and paste jobs straight from textbooks don&#8217;t work. Such people have little value in education or their audience.&nbsp;Those [&hellip;]","og_url":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/","og_site_name":"p cubed presentations","article_published_time":"2013-04-17T12:14:00+00:00","article_modified_time":"2026-04-03T11:16:19+00:00","og_image":[{"url":"http:\/\/4.bp.blogspot.com\/-_BIA4tJzGzw\/UW68_wnv1UI\/AAAAAAAAAH4\/SxNYskHuON8\/s320\/design.jpg","type":"","width":"","height":""}],"author":"ffolliet","twitter_card":"summary_large_image","twitter_creator":"@ffolliet","twitter_site":"@ffolliet","twitter_misc":{"Written by":"ffolliet","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#article","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/"},"author":{"name":"ffolliet","@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"headline":"Why does good design work?","datePublished":"2013-04-17T12:14:00+00:00","dateModified":"2026-04-03T11:16:19+00:00","mainEntityOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/"},"wordCount":240,"commentCount":0,"publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2013\/04\/design.jpg","keywords":["design","p cubed","p2"],"articleSection":["p cubed","p2"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/","url":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/","name":"Why does good design work? - p cubed presentations","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#primaryimage"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2013\/04\/design.jpg","datePublished":"2013-04-17T12:14:00+00:00","dateModified":"2026-04-03T11:16:19+00:00","breadcrumb":{"@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#primaryimage","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2013\/04\/design.jpg","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2013\/04\/design.jpg","width":320,"height":160},{"@type":"BreadcrumbList","@id":"https:\/\/ffolliet.com\/staging\/why-does-good-design-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ffolliet.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Why does good design work?"}]},{"@type":"WebSite","@id":"https:\/\/ffolliet.com\/staging\/#website","url":"https:\/\/ffolliet.com\/staging\/","name":"p cubed presentations","description":"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).","publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ffolliet.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56","name":"ffolliet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","width":512,"height":512,"caption":"ffolliet"},"logo":{"@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp"},"description":"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\/\/www.youtube.com\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.","sameAs":["https:\/\/ffolliet.com\/staging","https:\/\/x.com\/ffolliet"],"url":"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":4,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":3362,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/205\/revisions\/3362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media\/3357"}],"wp:attachment":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}