{"id":2188,"date":"2025-03-06T11:52:13","date_gmt":"2025-03-06T11:52:13","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/?p=2188"},"modified":"2026-08-16T15:44:28","modified_gmt":"2026-08-16T15:44:28","slug":"freytags_pyramid","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/","title":{"rendered":"Freytag\u2019s Pyramid"},"content":{"rendered":"\n

The reason the majority of data-driven presentations fail is ignorance of effective presentation structure. Freytag\u2019s Pyramid<\/strong><\/a> describes a storytelling framework originally designed to analyse dramatic works. it offers an effective, organisational structure that takes the audience on a logical, journey through higher-order thinking<\/a> to deliver understanding and engagement. <\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

Freytag\u2019s Pyramid consists of five stages. Initial exposition sets the place of the piece within the understanding of the particular audience. It must be succinct and positively engage the attention of the audience. For instance, \u201cAdvanced heart failure affects over a million patients annually, leading to high hospitalisation rates and poor quality of life. Current treatments offer limited success in improving outcomes.\u201d<\/p>\n\n\n\n

The second stage should introduce the key challenges or complexities of the topic introducing methods to ninvestigate the issue: \u201cTo address this, we conducted a multicenter trial prospectively evaluating Drug X, enrolling 500 patients over 12 months with the aim to assess the impact on hospitalisation rates.\u201d The desire to describe every aspect of the data<\/a> should be over-ridden.<\/p>\n\n\n\n

The impact of the intervention must then be clearly stated. It is not the job of the audience to interpret data. That was the role of the researcher. \u201cThe results showed a 30% reduction in hospitalisations among patients receiving Drug X\u2014this is a significant breakthrough in the management of heart failure.”<\/p>\n\n\n\n

The falling action from this point is to explain the implications of these data as well as the limitations of the study. With your audience\u2019s attention locked in, explain the implications of your findings. How do they change current understanding or practices? Address any limitations or considerations.

The 5th step summarises this message with a clear call to action. The aim of the presentation is to provide data. The objective is for audience behaviour change and the presenter has the opportunity to influence that. \u201cWith these findings, Drug X has the potential to become a new standard of care, improving outcomes for millions of patients worldwide. Our next step is integrating this therapy into clinical guidelines.\u201d<\/p>\n\n\n\n

The simplistic structure of introduction\/aims\/method\/results\/discussion\/conclusion<\/a> are apparent within this structure, but it is the deliberate engagement of the audience that is missing. The passive delivery and receipt of information that may or may not be relevant leaves the audience thinking they may or may not engage, usually the latter. Establishing purpose at the beginning is fundamental.<\/p>\n\n\n\n

Freytag\u2019s Pyramid adds emotional depth and engagement that traditional structures like Problem-Solution-Impact may lack. While both focus on clarity and purpose, Freytag\u2019s Pyramid enhances the storytelling aspect, making it particularly effective for persuasive or high-stakes presentations.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The reason the majority of data-driven presentations fail is ignorance of effective presentation structure. Freytag\u2019s Pyramid describes a storytelling framework originally designed to analyse dramatic works. it offers an effective, organisational structure that takes the audience on a logical, journey through higher-order thinking to deliver understanding and engagement. Freytag\u2019s Pyramid consists of five stages. Initial […]<\/p>\n","protected":false},"author":1,"featured_media":2189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,20],"tags":[],"class_list":["post-2188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p1","category-story"],"yoast_head":"\nFreytag\u2019s Pyramid - p cubed presentations<\/title>\n<meta name=\"description\" content=\"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freytag\u2019s Pyramid - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/\" \/>\n<meta property=\"og:site_name\" content=\"p cubed presentations\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T11:52:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-16T15:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ffolliet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:site\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ffolliet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/\"},\"author\":{\"name\":\"ffolliet\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"headline\":\"Freytag\u2019s Pyramid\",\"datePublished\":\"2025-03-06T11:52:13+00:00\",\"dateModified\":\"2026-08-16T15:44:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/\"},\"wordCount\":439,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/freytags_pyramid_story_writing-1120x627-1.jpg\",\"articleSection\":[\"p1\",\"story\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/\",\"name\":\"Freytag\u2019s Pyramid - p cubed presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/freytags_pyramid_story_writing-1120x627-1.jpg\",\"datePublished\":\"2025-03-06T11:52:13+00:00\",\"dateModified\":\"2026-08-16T15:44:28+00:00\",\"description\":\"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/freytags_pyramid_story_writing-1120x627-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/freytags_pyramid_story_writing-1120x627-1.jpg\",\"width\":1120,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/freytags_pyramid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Freytag\u2019s Pyramid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\",\"name\":\"p cubed presentations\",\"description\":\"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).\",\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\",\"name\":\"ffolliet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"width\":512,\"height\":512,\"caption\":\"ffolliet\"},\"logo\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\"},\"description\":\"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\\\/\\\/www.youtube.com\\\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.\",\"sameAs\":[\"https:\\\/\\\/ffolliet.com\\\/staging\",\"https:\\\/\\\/x.com\\\/ffolliet\"],\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/author\\\/ffolli5_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Freytag\u2019s Pyramid - p cubed presentations","description":"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/","og_locale":"en_GB","og_type":"article","og_title":"Freytag\u2019s Pyramid - p cubed presentations","og_description":"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.","og_url":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/","og_site_name":"p cubed presentations","article_published_time":"2025-03-06T11:52:13+00:00","article_modified_time":"2026-08-16T15:44:28+00:00","og_image":[{"width":1120,"height":627,"url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg","type":"image\/jpeg"}],"author":"ffolliet","twitter_card":"summary_large_image","twitter_creator":"@ffolliet","twitter_site":"@ffolliet","twitter_misc":{"Written by":"ffolliet","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#article","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/"},"author":{"name":"ffolliet","@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"headline":"Freytag\u2019s Pyramid","datePublished":"2025-03-06T11:52:13+00:00","dateModified":"2026-08-16T15:44:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/"},"wordCount":439,"commentCount":2,"publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg","articleSection":["p1","story"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/","url":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/","name":"Freytag\u2019s Pyramid - p cubed presentations","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#primaryimage"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg","datePublished":"2025-03-06T11:52:13+00:00","dateModified":"2026-08-16T15:44:28+00:00","description":"A tool for an engaging presentation is Freytag\u2019s Pyramid. It offers structure that will keep the audience focused and improve learning.","breadcrumb":{"@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ffolliet.com\/staging\/freytags_pyramid\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#primaryimage","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/freytags_pyramid_story_writing-1120x627-1.jpg","width":1120,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/ffolliet.com\/staging\/freytags_pyramid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ffolliet.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Freytag\u2019s Pyramid"}]},{"@type":"WebSite","@id":"https:\/\/ffolliet.com\/staging\/#website","url":"https:\/\/ffolliet.com\/staging\/","name":"p cubed presentations","description":"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).","publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ffolliet.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56","name":"ffolliet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","width":512,"height":512,"caption":"ffolliet"},"logo":{"@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp"},"description":"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\/\/www.youtube.com\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.","sameAs":["https:\/\/ffolliet.com\/staging","https:\/\/x.com\/ffolliet"],"url":"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":5,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/2188\/revisions"}],"predecessor-version":[{"id":3892,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/2188\/revisions\/3892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media\/2189"}],"wp:attachment":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/categories?post=2188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/tags?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}