{"id":545,"date":"2016-09-24T16:00:37","date_gmt":"2016-09-24T16:00:37","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/?p=545"},"modified":"2026-04-03T12:59:03","modified_gmt":"2026-04-03T12:59:03","slug":"less-is-more-again","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/","title":{"rendered":"Less is more. Again"},"content":{"rendered":"

\"lessLess is more. “Clean, uncluttered lines” is a design motif that appeals aesthetically<\/a>. The same should\u00a0be applied to the story (p1). More words, more facts, more explanation does not make more clarity, rather the converse.\u00a0The aim should be to deliver a clear, uncluttered message. Less is more.<\/p>\n

There should be a clear difference between a document and a presentation.<\/a>\u00a0There is neither the time nor ability to deliver the same volume of information. A great presentation requires a distillation of\u00a0facts turning the “what” into a “so what”<\/a> for the specific audience. It is about constructing a message rather than a massive data download<\/a>, rather than giving the whole website, share the url.<\/p>\n

To achieve this there clearly needs to be simplicity\u00a0in the message. This is a challenge for complex topics but defines the role of the presenter as interpreter and not translator. A great presentation is made by finding within the large volume of data the clear uncluttered message that the audience can take from the auditorium. Importantly this is not all the data, it is not about covering the Reichstag<\/a>.<\/p>\n

One technique to meet this reduction is to consider what would be discussed if only a fraction of the time was available, say 10 minutes instead of 20. Define only the essential. This often proves challenging but highlights concerns of data transfer and not a message. There is more value in an audience understanding a message, upon which facts can be added later, than taking away large numbers of facts with little understanding. Less facts, more specific messages will connect and engage and enthuse an audience more than lists of data. Less is more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Less is more. “Clean, uncluttered lines” is a design motif that appeals aesthetically. The same should\u00a0be applied to the story (p1). More words, more facts, more explanation does not make more clarity, rather the converse.\u00a0The aim should be to deliver a clear, uncluttered message. Less is more. There should be a clear difference between a […]<\/p>\n","protected":false},"author":1,"featured_media":547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[288,257,268],"class_list":["post-545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-audience-needs","tag-p1","tag-story"],"blocksy_meta":[],"yoast_head":"\nLess is more. Again - p cubed presentations<\/title>\n<meta name=\"description\" content=\"Less is more in design and message. Clarity of message is achieved with less, not more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/less-is-more-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less is more. Again - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"Less is more in design and message. Clarity of message is achieved with less, not more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ffolliet.com\/staging\/less-is-more-again\/\" \/>\n<meta property=\"og:site_name\" content=\"p cubed presentations\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-24T16:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T12:59:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1285\" \/>\n\t<meta property=\"og:image:height\" content=\"982\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ffolliet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:site\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ffolliet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/\"},\"author\":{\"name\":\"ffolliet\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"headline\":\"Less is more. Again\",\"datePublished\":\"2016-09-24T16:00:37+00:00\",\"dateModified\":\"2026-04-03T12:59:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg\",\"keywords\":[\"audience needs\",\"p1\",\"story\"],\"articleSection\":[\"story\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/\",\"name\":\"Less is more. Again - p cubed presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg\",\"datePublished\":\"2016-09-24T16:00:37+00:00\",\"dateModified\":\"2026-04-03T12:59:03+00:00\",\"description\":\"Less is more in design and message. Clarity of message is achieved with less, not more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg\",\"width\":1285,\"height\":982,\"caption\":\"less is more\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/less-is-more-again\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Less is more. Again\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\",\"name\":\"p cubed presentations\",\"description\":\"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).\",\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\",\"name\":\"ffolliet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"width\":512,\"height\":512,\"caption\":\"ffolliet\"},\"logo\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\"},\"description\":\"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\\\/\\\/www.youtube.com\\\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.\",\"sameAs\":[\"https:\\\/\\\/ffolliet.com\\\/staging\",\"https:\\\/\\\/x.com\\\/ffolliet\"],\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/author\\\/ffolli5_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Less is more. Again - p cubed presentations","description":"Less is more in design and message. Clarity of message is achieved with less, not more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/","og_locale":"en_GB","og_type":"article","og_title":"Less is more. Again - p cubed presentations","og_description":"Less is more in design and message. Clarity of message is achieved with less, not more.","og_url":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/","og_site_name":"p cubed presentations","article_published_time":"2016-09-24T16:00:37+00:00","article_modified_time":"2026-04-03T12:59:03+00:00","og_image":[{"width":1285,"height":982,"url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg","type":"image\/jpeg"}],"author":"ffolliet","twitter_card":"summary_large_image","twitter_creator":"@ffolliet","twitter_site":"@ffolliet","twitter_misc":{"Written by":"ffolliet","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#article","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/"},"author":{"name":"ffolliet","@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"headline":"Less is more. Again","datePublished":"2016-09-24T16:00:37+00:00","dateModified":"2026-04-03T12:59:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/"},"wordCount":281,"commentCount":0,"publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg","keywords":["audience needs","p1","story"],"articleSection":["story"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ffolliet.com\/staging\/less-is-more-again\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/","url":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/","name":"Less is more. Again - p cubed presentations","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#primaryimage"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg","datePublished":"2016-09-24T16:00:37+00:00","dateModified":"2026-04-03T12:59:03+00:00","description":"Less is more in design and message. Clarity of message is achieved with less, not more.","breadcrumb":{"@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ffolliet.com\/staging\/less-is-more-again\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#primaryimage","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2016\/09\/ad8bc66cb10bdb41da45c3b79e6f307e-1.jpg","width":1285,"height":982,"caption":"less is more"},{"@type":"BreadcrumbList","@id":"https:\/\/ffolliet.com\/staging\/less-is-more-again\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ffolliet.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Less is more. Again"}]},{"@type":"WebSite","@id":"https:\/\/ffolliet.com\/staging\/#website","url":"https:\/\/ffolliet.com\/staging\/","name":"p cubed presentations","description":"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).","publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ffolliet.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56","name":"ffolliet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","width":512,"height":512,"caption":"ffolliet"},"logo":{"@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp"},"description":"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\/\/www.youtube.com\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.","sameAs":["https:\/\/ffolliet.com\/staging","https:\/\/x.com\/ffolliet"],"url":"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":3,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"predecessor-version":[{"id":2629,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/545\/revisions\/2629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}