{"id":93,"date":"2015-03-13T15:52:00","date_gmt":"2015-03-13T15:52:00","guid":{"rendered":"https:\/\/ffolliet.com\/staging\/2015\/03\/13\/what-are-you-talking-about\/"},"modified":"2017-07-26T12:17:34","modified_gmt":"2017-07-26T12:17:34","slug":"what-are-you-talking-about","status":"publish","type":"post","link":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/","title":{"rendered":"What are you talking about?"},"content":{"rendered":"<p><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">Seriously, what are you talking about? If you can&#8217;t explain in less than 3 sentences what your presentation is about, then you don&#8217;t know. Sadly, many presentations are just a list of facts in no particular order and not getting to a particular point, just information. If you don&#8217;t know what you are talking about, neither will your audience.<\/span><br \/><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">To determine the specific message, it is essential to understand the audience and their needs of you in that particular meeting at that particular time.Your role is never to &#8220;cover&#8221; a topic; textbooks cover a topic. Your purpose is interpretation, wisdom, insight, controversy, tips or suchlike but never simply to relay a pile of facts. Consideration of the audience needs prior to construction of your presentation will allow you more effectively to determine which of those stances is appropriate for that audience. It is never about the data but about its interpretation, turning a <a href=\"http:\/\/prezentationskills.blogspot.co.uk\/2014\/06\/so-what.html\">&#8220;what&#8221; into a &#8220;so what&#8221;.<\/a><\/span><br \/><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">The best way to consider this is an <a href=\"http:\/\/prezentationskills.blogspot.co.uk\/2014\/03\/elevator-pitch.html\">elevator pitch<\/a>. It allows you to construct a theme to which you (and the audience) return to again and again during the presentation and will be memorable after the talk. It stimulates discussion, even disagreement but at least interest. The audience know what you are talking about.<\/span><br \/><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\">FAST scanning (Focused Abdominal Ultrasound in Trauma) in paediatric trauma is as effective as tossing a coin. Its sensitivity even in expert hands is less than 50%. Now, let&#8217;s talk about its use&#8230;<\/span><br \/><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/farm4.staticflickr.com\/3635\/3635981474_e017b5e5b2.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"https:\/\/farm4.staticflickr.com\/3635\/3635981474_e017b5e5b2.jpg\" width=\"315\" \/><\/span><\/a><\/div>\n<p><span style=\"font-family: Trebuchet MS, sans-serif; font-size: large;\"><br \/><\/span><span style=\"font-size: xx-small;\"><a href=\"http:\/\/www.scirp.org\/journal\/PaperDownload.aspx?paperID=49880\">Skerritt, C., Haque, S. and Makin, E. (2014) Focused Assessment with Sonography in Trauma (FAST)Scans Are Not Sufficiently Sensitive to Rule out Significant<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seriously, what are you talking about? If you can&#8217;t explain in less than 3 sentences what your presentation is about, then you don&#8217;t know. Sadly, many presentations are just a list of facts in no particular order and not getting to a particular point, just information. If you don&#8217;t know what you are talking about, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[288,285],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p1","tag-audience-needs","tag-so-what"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are you talking about? - p cubed presentations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are you talking about? - p cubed presentations\" \/>\n<meta property=\"og:description\" content=\"Seriously, what are you talking about? If you can&#8217;t explain in less than 3 sentences what your presentation is about, then you don&#8217;t know. Sadly, many presentations are just a list of facts in no particular order and not getting to a particular point, just information. If you don&#8217;t know what you are talking about, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/\" \/>\n<meta property=\"og:site_name\" content=\"p cubed presentations\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-13T15:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-26T12:17:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp\" \/>\n<meta name=\"author\" content=\"ffolliet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:site\" content=\"@ffolliet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ffolliet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/\"},\"author\":{\"name\":\"ffolliet\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"headline\":\"What are you talking about?\",\"datePublished\":\"2015-03-13T15:52:00+00:00\",\"dateModified\":\"2017-07-26T12:17:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/\"},\"wordCount\":277,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p-cubed-presenter-featured-ted.webp\",\"keywords\":[\"audience needs\",\"so what\"],\"articleSection\":[\"p1\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/\",\"name\":\"What are you talking about? - p cubed presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p-cubed-presenter-featured-ted.webp\",\"datePublished\":\"2015-03-13T15:52:00+00:00\",\"dateModified\":\"2017-07-26T12:17:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p-cubed-presenter-featured-ted.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p-cubed-presenter-featured-ted.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/what-are-you-talking-about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are you talking about?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/\",\"name\":\"p cubed presentations\",\"description\":\"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).\",\"publisher\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/#\\\/schema\\\/person\\\/79a90ae46194ce42b3eb9cc53dc61b56\",\"name\":\"ffolliet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"contentUrl\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\",\"width\":512,\"height\":512,\"caption\":\"ffolliet\"},\"logo\":{\"@id\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-p-cubed-logo.webp\"},\"description\":\"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\\\/\\\/www.youtube.com\\\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.\",\"sameAs\":[\"https:\\\/\\\/ffolliet.com\\\/staging\",\"https:\\\/\\\/x.com\\\/ffolliet\"],\"url\":\"https:\\\/\\\/ffolliet.com\\\/staging\\\/author\\\/ffolli5_wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are you talking about? - p cubed presentations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/","og_locale":"en_GB","og_type":"article","og_title":"What are you talking about? - p cubed presentations","og_description":"Seriously, what are you talking about? If you can&#8217;t explain in less than 3 sentences what your presentation is about, then you don&#8217;t know. Sadly, many presentations are just a list of facts in no particular order and not getting to a particular point, just information. If you don&#8217;t know what you are talking about, [&hellip;]","og_url":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/","og_site_name":"p cubed presentations","article_published_time":"2015-03-13T15:52:00+00:00","article_modified_time":"2017-07-26T12:17:34+00:00","og_image":[{"url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","type":"","width":"","height":""}],"author":"ffolliet","twitter_card":"summary_large_image","twitter_image":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","twitter_creator":"@ffolliet","twitter_site":"@ffolliet","twitter_misc":{"Written by":"ffolliet","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#article","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/"},"author":{"name":"ffolliet","@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"headline":"What are you talking about?","datePublished":"2015-03-13T15:52:00+00:00","dateModified":"2017-07-26T12:17:34+00:00","mainEntityOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/"},"wordCount":277,"commentCount":0,"publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","keywords":["audience needs","so what"],"articleSection":["p1"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/","url":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/","name":"What are you talking about? - p cubed presentations","isPartOf":{"@id":"https:\/\/ffolliet.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#primaryimage"},"image":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#primaryimage"},"thumbnailUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","datePublished":"2015-03-13T15:52:00+00:00","dateModified":"2017-07-26T12:17:34+00:00","breadcrumb":{"@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#primaryimage","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2026\/04\/p-cubed-presenter-featured-ted.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ffolliet.com\/staging\/what-are-you-talking-about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ffolliet.com\/staging\/"},{"@type":"ListItem","position":2,"name":"What are you talking about?"}]},{"@type":"WebSite","@id":"https:\/\/ffolliet.com\/staging\/#website","url":"https:\/\/ffolliet.com\/staging\/","name":"p cubed presentations","description":"every great presentation is the product of its message (p1), the supportive media (p2) and the delivery of that (p3).","publisher":{"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ffolliet.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/ffolliet.com\/staging\/#\/schema\/person\/79a90ae46194ce42b3eb9cc53dc61b56","name":"ffolliet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","url":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","contentUrl":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp","width":512,"height":512,"caption":"ffolliet"},"logo":{"@id":"https:\/\/ffolliet.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-p-cubed-logo.webp"},"description":"At work I'm a Consultant Paediatric Surgeon. That involves Surgical Oncology, Neonatal Surgery and Trauma. There's also a lot of teaching and mentoring. None of this actually makes me particularly clever. I'm pretty heavily into improving presentations and long for the world to lay down the weapon of bulletpoints and embrace creative and engaging presentations. I lead presentation workshops and am currently working up a book on presentations. I did a wee thing at TEDx Stuttgart in 2014 of which I'm quite proud https:\/\/www.youtube.com\/watch?v=qFza3W87eDg Outside all of that I struggle to keep fit, cycle a bit and the odd triathlon. I'm a father, singer, laugher, learner, sharer, blogger, thinker, strummer and much more.","sameAs":["https:\/\/ffolliet.com\/staging","https:\/\/x.com\/ffolliet"],"url":"https:\/\/ffolliet.com\/staging\/author\/ffolli5_wp\/"}]}},"_links":{"self":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":1,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":1114,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/posts\/93\/revisions\/1114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media\/3829"}],"wp:attachment":[{"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ffolliet.com\/staging\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}