“Without further ado, I would like to introduce our next speaker.” It’s just a phrase, but the introduction defines the presentation to follow. As a presenter, one can(and should) influence this introduction to ensure both brevity (the ado) and appropriate kudos.
Aristotle is said to have developed the concept of rhetorical validity. This suggests that the value of a presentation (p cubed) is the product of logos, pathos and ethos. He was blessed to have been some time before powerpoint but recognised that the structure and nature of a message (p1) is key to its reception (logos). The delivery of this message (p3) can change even the most perfect message from a monotonous, forgettable recitation to the call to action so earnestly sought (pathos). Lastly, he highlighted that the nature of the presenter (ethos) is also important. The “who are you” can also be positive or negative.
I have seen medical students present at international scientific meetings and captivate the audience. I have sat through an hour of a Nobel Prize winner delivering one of the worst presentations I have ever seen. I’ve heard the audience of the former dismiss the message, “he’s just a student,” whilst the latter was received as “incredible! I mean, he won the Nobel Prize!” The impact of any presentation (p cubed value) is in the heart of the recipient.
Such cognitive disposition in the audience can be influenced. It is the task of the person making the introduction to establish the value of the speaker. This may be because their abstract was selected above many or that the guest is a recognised expert. Remember though that whilst the speaker may be a Professor in Surgery that in itself does not give them ethos to speak about Human Factors. A congress or meeting bestows significant kudos on every speaker by inviting them onto the stage. The spoken introduction should summarise and amplify but never exaggerate the kudos. Avoid cliches such as “needs no introduction” and “without further ado”. Simply and briefly explain why the next speaker should be listened to. Then, let them convince the audience.
Always insightful, never anything less than thought-provoking.