Tag Archive: so what

Trees, not chains.

Organising knowledge requires a conceptual tree of information, not a chain.The structure of a concept is complex, not linear. Presenting knowledge in a linear fashion limits the ability of an audience to process this structure and therefore limits understanding. Linkage…
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So what.

so what

The purpose of your presentation is to turn the “what” of your information into the “so what” of your message (p1). Sadly, most presentations leave the audience adding a question mark to that sentence. Information in and of itself may…
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