p1

p1 is the basis of the presentation. It is the data, the story, the message that the presenter wishes to deliver to the audience. This section covers blog posts that address any part of the construction of p1; taking the “what” of the data and converting it into a “so what” for the particular audience. In particular, this covers audience needs, the value of a single, identifiable message, an elevator pitch, the arc of the story and development of sparklines.

The cornerstone articles on p1 are below but please surf through the links to gain a deeper understanding of why p1 (the story) is the basis of your presentation and must be the starting point in construction.

1.Hysteron proteron – the place to start with a presentation is the message.

2. It is not acceptable or valuable to just talk, you must have a message.

3. The aim and objective of a presentation are not the same thing.

4. The best presentations are planned analog. Shut the laptop and be creative.

5. Consider principally “why” you are presenting, not what to present.

Your message

Your message should identify the objective of the presentation. It is from your message that the audience will reconstruct the details of the presentation and may change their behaviour towards...

One change

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Freytag’s Pyramid

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Total recall

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How to engage online audiences

How to engage online audiences

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advocacy requires more than numbers

Advocacy needs more than numbers

The story of Ignaz Semmelweiss should be encouragement to many presenters that advocacy needs more than numbers to persuade audiences. Data alone, despite the underlying belief of many audiences, is…

three obstacles

Three obstacles

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Message not story

Message not story is the basis of a good presentation. We must communicate effectively with our audience and leave them with a message regarding the information delivered not simply a…