Exactly what is it that the presentation is about? That is the story. The conversion of that into a message is what separates a great presentation from the others.
Advocacy needs more than numbers
The story of Ignaz Semmelweiss should be encouragement to many presenters that advocacy needs more than numbers to persuade audiences. Data alone, despite the underlying belief of many audiences, is not enough. Data requires context, connection and perspective. The skill…
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