Tag Archive: acronyms

Structure helps retention

Structure helps retention of a message. A presentation is never a data download. It is simply not possible for an audience to retain large volumes of data delivered through a presentation. To think otherwise is both naive and in denial…
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Acronyms rarely seem effective.

acronyms rarely seem effective

There are many effective and helpful tricks to maximising the impact of a presentation including the use of memes, themes, aliteration, analogy, allegory, rhetoric and repetition. Acronyms are a regularly used device but for them to be effective they must…
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